Product Playbook

September 18, 2023

Author

Phil Peron
September 18, 2023

Happy Monday everyone! Happy to introduce guest author Phil Peron, VP of Product @ Boxcast to the Cleveland Product Newsletter this week. Lots going on this week, so let’s get to it!

Article of the Week

In this week's article, we explore a transformative guide for product managers - the product playbook. With the ever-present risk of failure in product launches, a product playbook helps you align your team with the company’s strategy, turning your challenges into a high-performance environment.

The product playbook is a living, breathing guide, meant to adapt and grow just like the products it helps to manage. Whether you're a solo product manager or part of a larger team, starting small and iterating is key. But remember, the effectiveness of your playbook isn't set in stone - it should be measured and refined continuously through feedback and performance metrics.

In my article, I describe four main areas a product playbook should have, and mastering them will be your ticket to consistent success:

  1. About Us

  2. Guiding Principles

  3. How You Work

  4. Roles and Responsibilities

Remember, the product playbook is a dynamic framework designed to drive consistent success. Click the Read Article button below to read how!

Product Jobs of the Week

The Product roles at Cleveland companies keep rolling in!

Upcoming Events

  • This week - Product Lean Coffee @ Van Aken Market Hall

  • October 2nd-4th - INDUSTRY the Product Conference is happening right here in Cleveland, and the first 10 Cleveland Product members can get in for just $399 (regularly $1,245). To claim one of these heavily discounted passes, register on the INDUSTRY conference website and use the code ClevelandProductVIP.

About the Author

My name is Shawn Leitner. I started the Cleveland Product networking group in 2017, which helps to connect Product professionals around Cleveland, providing them with a forum to network, learn, and share stories. For my day job, I'm a Product Consultant & Coach for Pathfinder Product and help clients implement strong Product practices so they can create products that their teams love building and their customers love using. Connect with me on LinkedIn or feel free to attend one of my events either virtually or in-person. Always up for meeting for a cup of coffee also!