Growing Your Product

March 20, 2023

Happy Monday everyone! There is a lot going on in the Cleveland Product scene, so let’s get to it!

Article of the Week

We Product Managers want to not only build solutions our customers love, but we also want to scale it by acquiring new customers, retaining existing customers, and obtaining referrals. But how do we do that? Growth Product Management can help you do exactly that! Growth Product Management is an emerging term for our discipline, and it requires some additional skills - data analysis, experimentation, pricing, positioning, frameworks like AARRR - that you can use to make your product even more valuable.

Learn how to leverage Growth Product Management for scaling your product by reading this Product Teacher article. I also suggest bookmarking it for future reference.

Recent Events

Thank you to Kumba Alafi, Senior Product Manager at SquareTrade, for leading our event last week, "How to Build Relationships as a Remote Product Manager". My favorite takeaway? There are so many benefits to creating camaraderie with teammates and stakeholders - trust, positive interactions, collaboration, personal friendships - and you can’t shortcut that in a remote environment, so put the work in. And Kumba had some great suggestions to getting started!

Didn’t make the event? Don’t fret - Kumba has willingly shared the presentation, so you can view it below.

Product Jobs of the Week

The Product roles at Cleveland companies keep rolling in!

Upcoming Events

  • March 23rd - Product Lean Coffee

  • March 27th - In partnership with OhioX, join us to discuss Intellectual Property in Product Development

  • April 19th - Social event with our friends at UX Akron and Cleveland Accessibility

About the Author

My name is Shawn Leitner. I started the Cleveland Product networking group in 2017, which helps to connect Product professionals around Cleveland, providing them with a forum to network, learn, and share stories. For my day job, I'm a Product Consultant & Coach for Pathfinder Product and help clients implement strong Product practices so they can create products that their teams love building and their customers love using. Connect with me on LinkedIn or feel free to attend one of my events either virtually or in-person. Always up for meeting for a cup of coffee also!